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Confessions of a Facebook Addict

I’ve only had my Facebook account come my senior year, thanks to my officemates in Euro RSCG-Agatep (where i had my ojt). They told me that Facebook would be the easiest way to keep in touch. Ms. Sheila told me that she would upload our pictures and would just “tag” (i didn’t even know what tagging was back then i had no idea what she was talking about!)  me so i could see those pictures. So at my last day at work, i made a Facebook account at the office and add them up.

And that day started my addiction.

Well, here are some of the signs that I truly am addicted to this social networking site:

1. I rarely open my Friendster account.

2. My first thoughts in the morning are “Oh no, my employees must have died already.” or “ï should harvest my plants before someone steals them” or “i should serve the food now or it would rot.” or “i should harvest my plants or it would wither”.

3. My daily conversations involve a lot of Facebook-related topics. ican’t remember a day in  my life since i had my Facebook account that i didn’t talk about it with other people.

4. When there’s nothing else to talk about, i don’t talk about the weather, i converse about Facebook.

5. I encourage other people to have their Facebook account because it’s so much fun.

6. I check  all my game apps in Facebook before  i go to bed.

7.  I get into fights because of Facebook. I remember selling all of Puroy’s horses in Farmville because i was mad at him. it’s kind of the way i’m getting even.

8. I got really sad when my fishes in fishworld died.

9. i sometimes get affected in the results of some quizzes or advice i get from the applications. it affects my mood. really.

10. Despite all the school works i have to finish, i cannot not open my Facebook. So I multitask. (80% Facebook, 20% school stuff)

there, i am officially addicted to Facebook. I love/hate Facebook. Grr.


That Saturday when Ms. Ingrid Cudia was discussing about SEO, Sir Barry asked me what was i thinking after the discussion. I just said “wala po. (i think that has become a reflex) so i would not have to blurt out that stupid thought running in my mind that time and i was just bugging Angge about it. Haha!

Miss Ingrid said that that Google Robot thinks like a human. The advertisements that pops everytime we browse the web varies from one person’s preferences to another.

and that made me repeatedly ask myself (and Angge), “pwede kaya mangyari yung kagaya sa movie na Eagle Eye?” In the movie, there’s this computer that’s tasked to gather information to all people all over the world and can control virtually anything, and then later starts thinking like a human instructing the lead characters to put explosives on a hall where all the officials of the executive branch of the goverment gathers (or something to that effect). Can a robot have a mind of its own? Like what happened in movies like iRobot, Stealth, and Eagle Eye? Hey blame it on the silverscreen.

I should stop watching science FICTION movies. Grr. Seriously. What was i thinking?

As much as i would like to make a reflection post on Cluetrain Manifesto because the language used by the author is conversational and easy to understand, i’d say that i also enjoyed reading my free copy (thanks Ryo!)  of Chapter 9 of Wikinomics, The Wiki Workplace: Unleashing the Power of Us. The antics/success stories made the reading understandable. I like that it is both informative and fun to read as well.

Anyway, through the reading i learned that:

pleasure in the job puts perfection in the work


i’ve learned this through the Geek Squad story of how they used the online game Battlefield 2 as a collaboration tool for him to communicate with his agents coming from different places. true enough, it is better to work on something you enjoy doing so much that you don’t regard it as work after all.

on the organizational level, heads of organizations have to realize that it would be a win-win situation for both sides if employers could keep their employees engaged and motivated to work. and being engaged and motivated would be transformed into accomplishments. the workplace would not be so much of hell and work stuffs would not be so much of a burden–and that means greater productivity and profit.

on a personal level, i think a person like me–someone with a very short attention span–would want and need most something that would help me keep motivated and engaged to whatever it is that im doing. Especially with regard to school stuff, which almost all the time bore me. Haha! That’s why i thank professors who take time to think of creative ways to present lessons for us students to be more engaged in learning. Fun activities and presentations make lessons simpler and easier to digest.

what won’t kill you will only mke you stronger

nowadays, the Web (and new social media) hasn’t only been an avenue for us to share our thoughts and collaborat with other people, it’s also a new place for us to bash other people, criticize everybody else’s ideas and opinion, and destroy each other’s reputation. but given the freedom on the Web to do whatever we want, i think things like these are inevitable there’s no way we can escape what seems to be unbearable.

on an organizational level, companies should always be optimistic whenever they are faced with controversies. they should see these as opportunities to improve their organizations.

on a personal level, well, i’ve learned to be somewhat indifferent to what other people think of me as long as i know that these things are not true. one of my philosophies in life (written for one of sir barry’s subject, what subject was that again? err.) is to not let other people’s words to affect me as long as it isn’t true for there are other poeple who know me better. i’ve learned to trust only the judgement of those people who know me very well. i know this philosophy is against the very essence of reputation but what i’m saying is that we should not let other people’s words discourage us to do what we want to do, be who we want to be, and to “shine”.

no man is an island

this is a cliche, but still works well in explaining the society’s current condition. At present, it would be very hard, nearly unimaginable for us to disconnect or isolate ourselves from the world. we are all interconnected and interdependent among each other. our needs depend on other people’s work and vice versa. we live in a world wherein we can stay connected with anybody no matter how far away they are away from us. especially in the Web, there’s so much platforms that we can use to connect with other people. with all these available avenues, it simply sends us the message that we cannot not collaborate with others. and that we cannot not communicate.

and we should all do ourselves a favor, and start collaborating with others.

which reminds me of a quote sent to me by a friend, “kung kaya ng iba, bakit hindi mo ipagawa sa kanila?”

haha. that was me trying to be funny. WTF!

these are only two of the videos i watched during thsoe days that i dont have anything to do. oh. of course there’s always something school-related stuff to do. but being the very procrastinator that i am, i refuse to do more important things and indulge myself in what i like doing the most: playing games in facebook and watching videos in Youtube.

and these past few weeks, i found myself actually enjoying watching vlogs especially of the two above, HappySlip and the newest on my list of crushes, Kevjumba. i love watching their vlogs because they’re both witty and funny.

this is what i like about vlogs and blogs (and social media in general). we all have the chance to voice out our opinions, and share our insights and experiences, no matter how profound or shallow the topic is. now, thanks to social media, there is a new avenue for us to share a part of our lives that we want other people to know or to acknowledge (or just to let other  people know that we exist).

oh well, so much for my sabaw post. to end this, i’ll pretend that i was tagged by my crush Kevjumba and share 5 facts about me:

1. i love pigs. i have lots of stuffed pigs (?) in my room (none of them of which i actually bought), all are given by other people. Yay! i think pigs are cute and huggable and intelligent, and they’re PINK, ’nuff said. i have one that i hug everytime i would sleep (and im having a hard time sleeping without it). I even have one in my I.D. holder. a lot of people already told me that it is so dirty that i should remove and have it washed. And then i’d always answer them, “ganyan talaga yan, madudumi naman kaya talaga ang mga baboy!”. grr.

2. i am a very poor story teller. i think all of my friends can attest to this. i stutter and clutter and at times,  i can easily forget what i am talking about (ano nga ba yung kinukwento ko?). i actually envy people who can tel their stories through their blogs and vlogs because, unlike them, im always having a hard time expressing my thoughts and telling my stories. i may have a speech defect or something.

3. i love cherry-flavored ice cream. i dont want it just on top of my ice cream. i actually craved for it for two weeks. thank God for BTIC and Volare Gelato, i can have it any day (as long as i am in Manila).

4. i’m fond of reading greeting cards in bookstores. when i’m alone at a mall and want to kill time, i’d go to the bookstore and just read greeting cards. i dont want Hallmark cards though. i prefer humorous ones.

5. i was suspended for 1 week when i was in high school. err.

Last Saturday, in our OrCom 152 class, we discussed about Wikinomics—an emerging trend which is described as a mass collaboration for innovation and industrial growth. Wikinomics challenged every existing dogma that boxed traditional businesses—having superior human capital; protecting their intellectual property fiercely; focusing on customers; and thinking globally but acting locally. Now this budding business (though still not prevalent in the Philippines), is gradually changing our lives in ways we never imagined.  I think, the concept of Wikinomics teaches us few of the most important lessons we need to learn in order for us to survive in this fast-changing, sometimes chaotic world:

 “Two (or more) heads are better than one”

Wikinomics introduces us to the concept of peering wherein people create programs and then let other people collaborate in improving such programs. In this kind of business, collective intelligence coming from different kinds of people with different kinds of expertise is the key to its success or growth.

On a personal level, like what I learned in Speech 137 (group dynamics), working in a group has lots of benefits and advantages. Surely, brainstorming would be possible; developing ideas would be in such breeze; and accomplishing stuffs will be easier and faster. Nowadays, in this fast-paced changing world, when everything seems to be chaotic, it helps even just to know that you have other people by your side to help you overcome life’s struggles while also being a big help in their lives as well.  

“When you give yourself, you receive more than you give”

–Antoine de Saint-Exupery

Other lesson that can be extracted from the lesson is the concept of sharing and openness. In Wikinomics, the concept of sharing means being able to master the act of giving other people access to their intellectual property assets while also protecting their crown jewels. Openness, on the other hand, means transparency, flexibility and breaking down trade barriers, among others. These two principles, in the concept of Wikinomics will drive innovation and growth to their organizations and businesses.

On the personal level, I think sharing and openness are few of the very important values we should not forget. Sharing something does not mean actually losing what you have given, for in sharing, somehow, someday, you’ll get something in return. Today, thanks to the different forms of Social Media, sharing and acquiring information is very easy. We get to let other people know what we think and what we know, and get to learn new ideas from other people’s knowledge and points of view. We can benefit to this rapid exchange of ideas because through this we can widen our networks and horizons; we can be enlightened to the different perspectives of people to relevant issues.

 “Be the taller penguin.”

The concept of Wikinomics challenges today’s existing organization to think and act globally without forgetting your roots. In order for organizations/businesses to be and to stay on top, they have to integrate themselves to other organizations in order to build a borderless world. They have to keep up with the competition in order to be on the number 1 list of the consumers. And the best way to do that? To be unique. Different. To conform with the world’s economic demands by pioneering something uniquely yours. Something that will stand out among others.

On the personal level, this teaches me to be the best that i can be without conforming my beliefs and values. In order for us to succeed we have to find our own niche and then be the master of it. This concept of acting globally teaches me the importance of individuality while keeping up with the changes that’s happening around us. When the world forces us to be penguins, be the taller penguin.

“Adapt or perish, now as ever, is nature’s inexorable imperative.”
–H.G. Wells

Lastly, these emerging trends of Social Media made me realize how the world changes so fast and that trying to resist it will do us no good. I think these changes were brought about by our necessities. People are never contented. We always seek for innovations and progress that will make our lives easier. If not for these endless search to improve our way of living, I guess new forms of media would not be born in the first place.

Social Media opens up new avenues for us to impart knowledge, and learn from it as well. Our generation is being a part of this breakthrough (we may even call it a paradigm shift), and i think, more than just accepting the change, we must embrace it and take advantage of the benefits it has to offer.

When I first clicked the link for the copy of Internet Apocalypso that Sir Barry posted in the Comm Capsule, I thought it was tremendously long. Being the self-professed lazy and I-hate-reading type of person that I am, I thought that it would be extremely agonizing and definitely hard for me to finish such long and boring article. So I closed the window.

Come Saturday morning, I mustered enough courage to print a copy and to read the article on my way to school. As I flipped through the pages, I began to like it and realized that it was not that boring to read after all. The author crafted the words in a conversational manner, as if he was actually talking to his readers. Though I wasn’t able to grasp that he tackled in the article, he succeeded in capturing my interest and making the topic.

Now for the (supposed to be) substantial part…

“It [the Net] was technically obscure, impenetrable, populated by geeks and wizards, loners, misfits .”

Back then, (I could not remember when exactly, perhaps when I was in elementary until mid high school) the Internet is some kind of alien to me. We still don’t have (or so I thought) 24/7 unlimited broadband, Wi-Fi, or wireless internet so I only used the internet (in computer shops) when I have something to research on.

Today, because of its accessibility and availability, the Internet and the World Wide Web seem to be most prevalent. Almost, if not everyone in our generation (not just the geeks, the wizards, the loners, and the misfits) uses it not just as a research tool but also as a means of communication, leisure, and source of information.

“The Internet became a place where people could talk to other people without constraint. Without filters or censorship or official sanction… The attraction was in speech, however mediated. In people talking, however slowly.”

Because of the internet, we are able to do what distinguishes us from other forms of living things—we converse. The Internet became another avenue for us to converse with other people, however different our races may be. However far apart we are from each other. Whenever and wherever (as long as there’s internet connection) we want. Now, because of this easily-accessed and faster means of communication, even corporations, not just people use this powerful tool to their advantage. They develop systems similar to the Internet (such as the Intranet) so that they can communicate with their employees as well. They can send and receive messages and information faster making them more productive and efficient.

But this whole gamut of conversation, from infinite jest to point-specific expertise: who needs it? Companies need it. Without it they can’t innovate, build consensus, or go to market. Markets need it. Without it they don’t know what works and what doesn’t.

I liked the way the author put emphasis on how vital communication and conversation are. Communication and conversation are the things that make us human. From these conversations, we procure knowledge. From these we are able to think of ways to progress. Internet, to us now, is like a basic necessity because we are able to freely converse here. We can freely share our thoughts and opinions. We can say what’s on our minds. We became so hooked with the internet that we can’t even let a day pass without checking our online accounts.

“And then it came to me: I could write on the World Wide Web! . . .I’d be free at last to speak in my own voice without begging anyone’s permission.”

However, although the World Wide Web became an avenue for us to express our thoughts using our own voice, there’s still a downside to it. Because internet is a place free for all, the Internet could also be a place for arguing,  destroying reputation, and mocking to name a few.  I remember someone from Facebook’s Sorority Life game who told me to die because I (not intentionally) attacked her too many times. Or even those sex videos  that are supposed to be private, thanks to the Internet, these are now everybody’s property to feast their eyes on. Personally, I am really scared to post my thoughts online because I wouldn’t know whether someone would be offended or if what i would post would be used against me. Though I enjoy surfing the net, answering Facebook quizzes, and playing games online, the whole idea of post-whatever-i-want in the internet really scares me.

“Things change and change is often painful.”

But no matter how scared I am, just like other people, I’ve come to a realization that things change very fast. We have to be resilient enough to be able to adapt to every change we may encounter. And just like the Internet, these changes “are not good or bad per se, it depends on how we use them” or what we make out of it.


This one’s totally off topic I just liked it very much.

“As soon as I stopped strategizing how to “get ink” for the company that was paying my salary, as soon as I stopped seeing journalists of free advertising for my employer, I started having genuine conversations with genuinely interesting people.”

I agree with the author on this. I think the best way to define PR is by this quotation. PR is not only about superficial conversations, sweet talks, promotions, and ass-kissing. PR is building genuine, meaningful relationships with your public.

Thank God I wasn’t late for yesterday’s class unlike last week. It was an informative, enjoyable, and engaging 3-hour class as we discussed Communication Evolution. (Well, Sir Barry never fails to make every class and course subject he handled that way.)

Here are my insights and the things I learned from yesterday’s discussion regarding Communication Evolution:

  • Communication Evolution is best represented by the BIS Model. BIS stands for Broadcast, Interactive, and Social Media which are the three stages of Communication Evolution.
  • Broadcast– “we tell you”, which includes TV, newspaper, and magazines, is the first stage of the Comm Evolution. In this stage, people are treated as passive audience, taking-in all the information that is fed to them by the publishers, advertisers, and corporations, whether they like it or not. The publishers/corporations are the sole creators of whatever content there is that is shown through the channels enumerated. They spend millions for paid advertisements that dictate what people should eat, drink, and watch… the list goes on. They even make useless things seem to be a necessity for the society.
  • Interactive—“tell us what you think of what we tell you”, here, audience are taken into consideration, but still the voice of the consumers or audience is limited only to comments. Still, the corporations/publishers have the power to control the content. They may consider what the people would say, but still, there would be no guarantees that we would get what we want, do whatever we would want to do. We still don’t have the control over the content but we have the choice to voice out our opinions and feedback.
  • Social Media—“Tell each other” in the last stage of the communication evolution, we, the audience are co-creators and treated as proactive consumers. There is participation and collaboration between the consumers and producers of products/content/knowledge/information. However, because everyone has the freedom to control the content, credibility may be sacrificed.


At the end of the period, I realized that somehow, people are getting smarter and wiser these days. Now, publishers/producers make their lives easier (plus they save a lot of money) by collaborating with their target market. They now treat the community as proactive consumers who can distinguish things that they want and need from those that they don’t. Consumers/audience, on the other hand would not think that publishers/producers are morons impractical because of spending millions for a 30-second TVC that would not even be grasped and remembered by everyone who would be able to see it.

I guess nowadays, we really have to be wise enough to know what to believe in or not. I mean, because of the Internet where all the information that we need can easily be accessed, and where everyone has the freedom to post whatever they want, we really have to be critical in distinguishing which information are credible and relevant.

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